As an Airborne rider, I can tell you they are a worth a look for those wanting some bang for their buck. Downside is direct sales only so no local shop support. I have found their internet/phone support to be excellent however, and this new hardtail they have is hard to beat for the price:

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Manitou Magnum Comp 120mm forks, Sun Ringle MulFut 27.5+ wheelset, SRAM GX1 1x11 drivetrain, Vee "Traxx Fatty" 3.0" rear and 3.25" front tires, priced at $1,350.00